The Real Cost of Chocolate

The Real Cost of Chocolate

It feels like every year, Easter gets closer.  The supermarkets only just pack up all their Xmas decorations and almost immediately we start seeing Easter displays popping up.  They try to cash in on every dollar of our hard earned money by selling Easter eggs, hot cross buns, fluffy animals etc.

Now, I know that chocolate is supposedly meant to be the food of the Gods but do you know the exact cost of what you pay for Easter Eggs?  Many people are not aware of the different types of chocolate and how much they may be paying per kilogram for it.  Let’s take a look:

Milk Chocolate:  Generally made from a mixture of cocoa beans, cocoa fat, milk and sugar.
Dark Chocolate: Made with the same ingredients as milk chocolate but with a higher percentage of cocoa products.  The percentage you see on labels indicates the amount of cocoa products in that product.
Compound Chocolate: Made with cocoa beans, milk and sugar and vegetable fat instead of cocoa fat.
White Chocolate: Made with only cocoa fat, milk and sugar. There are no cocoa beans used in the manufacturing process.
Cocoa powder:  Made from the dried seeds that are found in pods on the cacao tree.

Let’s now take a look at how Easter chocolate is priced?  You can pay as much as $100 per kilogram (kg) for Easter chocolate and as little as $5.60 per kg for home brand cooking (compound) chocolate.  Home brand cocoa powder is generally priced at around $10 per kg.  We know that Easter chocolate comes with some fancy packaging but does it really justify $100 per kg?

Celebration food should be enjoyed without sending us broke so before you spend your money on fancy packaging, take a closer look at the price per kilo to know exactly what you are paying for.  Supermarkets are required to display the cost per 100g of all food they sell so it is easy to work out.  Just be aware that it is displayed as the price per 100g, so simply multiply the cost by 10 to work out the price per kilo.

If you want to save some dollars at Easter or other times of celebration like Christmas, then I recommend getting the kids in the kitchen with some cooking chocolate and making your own.  There are some great little Easter moulds available in specialty kitchen shops for only a few dollar and they last for years.  Developing a healthy relationship with food and cooking at a young age is so important for kids and Easter is a great opportunity to get started.

Enjoy your Easter treats and remember that while it is a great excuse to indulge, chocolate is very high in fat so be sure not to indulge too much.

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Written by Lisa Stegena, Nutritionist

Nutrition Force is a Western Australian based company of Nutritionists and Accredited Practising Dietitians that offer weight loss programsprivate dietetic consultationschildren’s nutrition & dietetics,  school nutrition and  Corporate Wellness programs.  If you would like more information on our Perth Dietitians and the other services we offer call us today on (08) 9385 7755.

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